Hello, I’m Yvette 👋
I’m a full-time content creator based near Edinburgh in Scotland. I have cultivated a loyal and engaged social media audience of over 500,000.
My goal with the work I do is to help my readers and followers have amazing experiences and create memories they will cherish for a lifetime.
Please note this is my full-time job, and I am not able to work for free or accept gifts in exchange for marketing on my social media channels and blog. I offer a professional service, which includes photography, videography, editing, SEO research, content creation, marketing, and much, much more!
My Story
I live in West Lothian, Scotland, with my husband, our 2-year-old son, Alex, and our Labrador, Angus. I’m originally from New Zealand, but in 2016, I decided to leave home and travel the world. I have visited over 20 countries- but I’m by no means in any rush. I love slow travel and spending as much time in a country as I can to soak up the local culture, versus racing around trying to check things off a bucket list.
Travelling with a toddler has certainly reinforced this style of travel for me- I just love bringing wee Alex on our adventures. He’s already been to 21 Scottish islands and 6 countries!
My first love is Scotland, and a very close second is travel- and these are at the heart of Wayfaring Kiwi. Over the years, some of my adventures have included:
💜 Starting a tour company – Kiwi and Haggis Tours!
💜 Hiking the length of Scotland solo
💜 Visiting over 35 Scottish islands
💜 Travelling to the USA, Canada and New Zealand with a toddler
💜 Learning to snowboard and completing two ski seasons in Canada
💜 Living and travelling in a campervan in the Canadian Rockies
Why You Should Work With Me
For the last decade, I have worked hard to develop myself as a travel writer and marketing guru in the travel and tourism industry. Before I became a full-time professional travel blogger, I worked as a journalist, travel agent, and digital marketing manager for a tourism group.
Here are just a few reasons you should work with me:
7+ Years Experience Writing About Scotland
I have explored the width and breadth of Scotland- I’ve even hiked the length of the country. I’m an award-winning travel blogger and journalist, and I have been featured in the Women In Tourism Scotland Top 100 each year it has run (2020, 2022 and 2024).
I also have a Bachelor of Communications, Majoring in Journalism.
50k+
I have over 50,000 subscribers (regularly cleaned) with a 40% average open rate.
500k+
on socials
I have a highly engaged social media audience of over half a million that makes bookings based on my recommendations.
Tourism Marketing Expert
I am an expert in Tourism Marketing, Social Media and SEO. My blog regularly ranks on page one of Google for Scotland-themed search terms such as ‘Planning a trip to Scotland’ and ‘Scotland Travel Tips.’
What I can create for you
Social Media campaign – I can create content about your business or destination on my social media channels and newsletter. A social media campaign includes reels, posts, and stories for Facebook, my Facebook groups, Instagram and TikTok. I also give your business coverage in my monthly newsletter, which has an average 40% open rate and is delivered to over 50,000 Scotland lovers!
Blog post writing – I will create a highly engaging, SEO optimised blog post for my website or yours. My blog ranks well on Google thanks to my well-researched and well-written content. A blog post published on my website offers an excellent ROI, as I continue to share my blog posts on my social media channels for years to come!
Professional Photography – While professional photography is included with my above services, I can also provide you with professional photography for your website, social media channels or stock library. I use a Sony A7III (one of the best all-purpose cameras around) and I have a high-quality lens kit.
Affiliate partnerships – I am also open to creating affiliate partnerships with suitable businesses. If you want to reach my Scotland Travel Tips Facebook group audience, an affiliate partnership is a good fit.
Recent Work
Visit East Lothian
I created a family-friendly campaign showing off Musselburgh as the perfect day trip with kids. I created content for all my social media channels and wrote a blog post for their website. Both reels I created were successful with combined views of 165,000.
Rabbies
I completed two successful campaigns with Rabbies promoting two of their new tours. Both of my posts did well on Facebook, reaching over 54,000 people and two emails received a 35,000 opens combined.
Wild About Argyll
For this campaign I travelled to Colonsay to promote the island’s Spring Festival. I also created content showing off Oban as a great base for island hopping and exploring. This campaign had over 150,000 views.
Get In Touch
Are you interested in working together?
Email me at yvette@wayfaringkiwi.com with the subject ‘Media Kit Request’.
Let me know your specific deliverables and give me an indication of your budget and I will let you know what I can offer you.
Yvette 💜